Background: |
| When we developed ArtMailMilwaukee.com, the thought of having
conventional banner ads on the site made all of us cringe. Intrusive
banner ads simply wouldn’t fit with the aesthetics of the site
and are often ignored by visitors. Our business model was advertising
supported, so we had to develop a new method of connecting visitors
with ads without disrupting the site experience. |
We decided to take a different approach. . . a fresh approach that engages the site visitor’s curiosity.
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Reinventing the Visitor Engagement: |
| Our new solution would rely solely on the site visitor’s curiosity.
A unique or clever image (like those at the bottom of this page)
would be used to lure inquisitive site visitors to click. Each image
incorporates a little “what the heck is this” to it encouraging
people to click out of pure curiosity. Clicking takes you to the
sponsor’s full page ad which delivers greater impact than a
small banner. We liken the experience to discovering the prize at
the bottom of a box of Cracker Jacks. |
CurioMarks: |
| Our playful little curiosity-generating images became what we
now call a CurioMark™. Our built in tracking software counts clicks,
so sponsors only pay for people who have viewed their full page
ad thereby providing a better system than traditional “impressions”
ads. We can also track when people click from the landing page ad
to their site or a shopping cart. |
Conclusion: |
 Curiomarks engage
and stimulate your visitor's curiosity. |
| Curiomarks lead to
large full page ads that communicate more information than small
banner ads. |
| Curiomarks have a built in tracking system that only counts real hits, not impressions.
|
| Curiomarks are a fresh,
fun and affordable marketing approach that can produce better results. |
Curious? Send us an email by clicking here or call us at: 414.727.2440.
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| Try CurioMarks Now: |
